OUR STORY

Kaizen Living Design was founded in 2025 by a group of partners united by a shared passion for interiors that feel meaningful, soulful, and beautifully lived-in. Rim Safaoui brings a curatorial eye shaped by years in design and retail, while Rui and Tiago Vilaça carry forward a legacy of excellence in interior design and bespoke solutions through their family company,
Vilaça Interiores — a name with more than 45 years of experience in Portugal and abroad.

The word Kaizen means “continuous improvement” in Japanese — a philosophy that shapes everything we do: always evolving, always curating, and always refining how we live at home.

What began as a shared passion quickly became a purpose: to create a platform where creativity, individuality, and quality come together with intention. Drawing from our background in design and retail, and a deep appreciation for how people live, we envisioned Kaizen Living Design as more than just a shop. It’s a destination for discovery,
inspiration, and thoughtful living.

We believe a well-designed home doesn’t follow rules — it tells your story. Every piece we curate reflects that belief: objects chosen for their beauty, their character, and their ability to bring soul into a space. Rooted in Portugal and inspired by homes everywhere, we are here to help you create a space that grows with you.



OUR MISSION

Guiding you to create homes filled with
personality, comfort, and lasting beauty.

At Kaizen Living Design, we believe your home should reflect who you are and support the life you’re creating. Through curated collections that blend soul, artistry, and function, we help you shape spaces that feel deeply personal, warm and expressive, and truly lived-in. 


OUR PHILOSOPHY & VALUES

Rooted in beauty, driven by intention.

We believe the best design doesn’t just look good, it feels right. That’s why we value creativity, individuality, and lasting quality. Our collections aren’t about following trends, but about telling stories, with pieces full of meaning, character and presence. 

Inspired by the Kaizen mindset of continuous growth, we curate with care and purpose. One thoughtful piece at a time, we help you build a
home that evolves with you. 

A Message From Our Co-Founder

“Kaizen Living Design was born from a deep passion for interiors that feel alive, spaces shaped by creativity, care and intention. Over the years, I have been drawn not just to design, but to the way a home can reflect
our values, our growth, and our unique journey.

Together with my partners, we created Kaizen Living to turn that vision into a real experience, a space where
art, soul and living beautifully come together. 

Kaizen Living Design is more than a brand, it’s our passion and a way of life.
A home is a living story, it grows with us, holds what we value, and fills
every space with meaning.  

Our hope is that our pieces help you create
a space that is  warm, expressive,
and uniquely yours.”

Rim Safaoui

Co-Founder & Curator